“social” versus “Social”

This post originally appeared on Cyborgology – read and comment on the post here.

The semantics of Silicon Valley Capitalism are precise, measured, and designed to undermine preexisting definitions of the things such capitalists seek to exploit. It is no coincidence that digital connections are often called “friends,” even though the terms “friend” and “Facebook friend” have very different meanings. And then there is “social,” a Silicon Valley shorthand term for “sharing digital information” that bears little resemblance to the word “social” as we’ve traditionally used it. From “Living Social” to “making music social,” “social media” companies use friendly old words to spin new modes of interaction into concepts more comfortable and familiar. It is easier to swallow massive changes to interpersonal norms, expectations, and behaviors when such shifts are repackaged and presented as the delightful idea of being “social” with “friends.”

But is this “social” so social? Yes and no and not quite. To elaborate, we propose a distinction: “Social” versus “social,” in which the capital-S “Social” refers not to the conventional notion of social but specifically to Silicon-Valley-Social. The point is, simply, that when Silicon Valley entrepreneurs say “social,” they mean only a specific slice of human sociality.

Strong and Mild Digital Dualism

This post originally appeared on Cyborgology – read and comment on the post here.

When I first began as a graduate student encountering social media research and blogging my own thoughts, it struck me that most of the conceptual disagreements I had with various arguments stemmed from something more fundamental: the tendency to discuss “the digital” or “the internet” as a new, “virtual”, reality separate from the “physical”, “material”, “real” world. I needed a term to challenge these dualistic suppositions that (I argue) do not align with empirical realities and lived experience. Since coining “digital dualism” on this blog more than a year ago, the phrase has taken on a life of its own. I’m happy that many seem to agree, and am even more excited to continue making the case to those who do not.

The strongest counter-argument has been that a full theory of dualistic versus synthetic models, and which is more correct, has yet to emerge. The success of the critique has so far outpaced its theoretical development, which exists in blog posts and short papers. Point taken. Blogtime runs fast, and rigorous theoretical academic papers happen slow; especially when one is working on a dissertation not about digital dualism. That said, papers are in progress, including ones with exciting co-authors, so the reason I am writing today is to give a first-pass on a framework that, I think, gets at much of the debate about digital dualism. It adds a little detail to “digital dualism versus augmented reality” by proposing “strong” and “mild” versions of each.

Do Republicans Use Social Media More Passively?

This post originally appeared on Cyborgology – read and comment on the post here.

Many have linked political conservatism with “the authoritarian personality,” which, in part, involves the willingness to view power structures as legitimate, less reluctance to submit to those in authority over you, and an increased tendency to exercise authority over the less powerful. Social media is often seen as counter-authoritarian, however, we also have good evidence that the Web in general, and social media in particular, also replicates existing power structures.

With these different concerns in mind, we might wonder if those with different political orientations use social media for politics in different ways. More specifically, are those on the right, even in a social media environment that permits more expression, voice, and creativity, more likely to submit and follow? Theodore Adorno, pictured above and pioneered work in this line of thought, I think, would predict that Republicans would be more passive, more likely to listen and restate, whereas those on the left would be a bit more likely to create new content.

I post these very brief thoughts (certainly much more would be needed to substantiate the sweeping claims I just made above; this is only a short blog post!) because The Pew Internet in American Life Project just today released some new findings on Social Media and Political Engagement [pdf]. Here are most of the findings: 

Hipstertechnoauthenticity

This post originally appeared on Cyborgology – read and comment on the post here.

PJ Rey just posted a terrific reflection on hipsters and low-tech on this blog, and I just want to briefly respond, prod and disagree a little. This is a topic of great interest to me: I’ve written about low-tech “striving for authenticity” in my essay on The Faux-Vintage Photo, reflected on Instagrammed war photos, the presence of old-timey cameras at Occupy Wall Street, and the IRL Fetish that has people obsessing over “the real” in order to demonstrate just how special and unique they are.

While I appreciate PJ bringing in terrific new theorists to this discussion, linking authenticity and agency with hipsters and technology, I think he focuses too much on the technologies themselves and not enough on the processes of identity; too much on the signified and not where the real action is in our post-modern, consumer society: the signs and signifiers.

Learning to Value Missing Out

This post originally appeared on Cyborgology – read and comment on the post here.

dont read all of the tweets

There is often the assumption that the information economy expects us to consume more and more, leading us to process more but concentrate less. Some have called this a “fear of missing out” (or FOMO), a “blend of anxiety, inadequacy and irritation that can flare up while skimming social media.” However, most of these arguments about FOMO make the false assumption that the information economy wants and expects us to always process more. This isn’t true; we need to accept the reality that the information economy as well as our own preferences actually value, even need, missing out.

Many do feel in over their heads when scrolling social media streams. Especially those of us who make a hobby or career in the attention/information economy, always reading, sharing, commenting and writing; tweeting, blogging, retweeting and reblogging. Many of us do feel positioned directly in the path of a growing avalanche of information, scared of missing out and afraid of losing our ability to slow down, concentrate, connect and daydream, too distracted by that growing list of unread tweets. While it seemed fun and harmless (Tribble-like?) at first, have we found ourselves drowning in the information streams we signed up for and participate in?

The Data Self (A Dialectic)

This was originally posted at Cyborgology – click here to view the original post and to read/write comments.

What Facebook knows about you, via the Spectacular Optical tumblr (click for more images)

Rob Horning has been working on the topic of the “Data Self.” His project has a close parallel to my own work and after reading his latest post, I’d like to jump in and offer a conceptual distinction for thinking about the intersection of the online/data/Profile and the offline/Person.

The problem is that our online presence is too often seen as only the byproduct of our offline selves. Sometimes we talk about the way online profiles are passive reflections of who we are and what we do and other times we acknowledge our profiles are also partly performative adjustments to the “reality” of the person. However, in all the discussion of individuals creating this content what is often neglected is how the individual, in all of their offline experience, behavior and existence, is simultaneously being created by this very online data. We cannot describe how a person creates their Profile without always acknowledging how the Profile creates the person.

Living Pictures? Lytro’s Photos Are Barely Alive

This was originally posted at Cyborgology – click here to view the original post and to read/write comments.

screenshot of a living photo - click to view it come "alive"

I wanted the photo above to be an example of the new so-called “living pictures” that have garnered much recent attention. However, Lytro has not provided proper embedding code so I can only post this screenshot of a living photo. I highly recommend clicking on the photo or clicking here before reading along.

Okay, by now you have experienced a living photo. You see it, but you can also make it come alive; touch it, change the focus, reorient what is seen and focused on. Some might even argue that you get to decide the meaning of the story the image tells. This post asks: what would it mean if we start posting living pictures across social media? Might it change how we take photos? How might we differently interact with social media photography when we can manipulate the faces of our friends and engage with the images in a new way?

It has been my contention that photography can teach us quite a bit about social media. Not just because there are so many photos online but because photography serves as a familiar and grounding reference point to the newness of social media. Photography situates the novel and sometimes disorienting ways we are documenting ourselves online with a technology that did the same offline more than a century ago.

I have written about Susan Sontag’s description of photographers being always at once poets and scribes when taking photos to describe how we create our social media profiles in a similar way. I have used the concept of the “camera eye” photographers develop to discuss how social media has imbued us with a similar “documentary vision.” I also described how the explosion of faux-vintage photos taken with Hipstamatic and Instagram serve as a powerful example of how social media has trained us to be nostalgic for the present in a grasp at authenticity.

Here, I want to discuss what many are calling “revolutionary” and the next “big thing” in photography: the so-called living pictures linked to above developed by the Lytro company that have just entered the consumer market with cameras shipping early next year.

Lytro “Living Picture” Technology

This is not an essay so much about the technology but instead the implications of

Ambient Documentation: To Be is to See and To See is to Be

This is co-authored with PJ Rey and was originally posted at my blog Cyborgology – click here to view the original post and to read/write comments.

We begin with the assumption that social media expands the opportunity to capture/document/record ourselves and others and therefore has developed in us a sort-of “documentary vision” whereby we increasingly experience the world as a potential social media document. How might my current experience look as a photograph, tweet, or status update? Here, we would like to expand by thinking about what objective reality produces this type of subjective experience. Indeed, we are increasingly breathing an atmosphere of ambient documentation that is more and more likely to capture our thoughts and behaviors.

As this blog often points out, we are increasingly living our lives at the intersection of atoms and bits. Identities, friendships, conversations and a whole range of experience form an augmented reality where each is simultaneously shaped by physical presence and digital information. Information traveling on the backs of bits moves quickly and easily; anchor it to atoms and it is relatively slow and costly. In an augmented reality, information flows back and forth across physicality and digitality, deftly evading spatial and temporal obstacles that otherwise accompany physical presence.

When Egyptians dramatically occupied the physical space of Tahrir Square this past January

Retro-Tech: #OWS’ Complicated Relationship with Technology

This was originally posted at my blog Cyborgology – click here to view the original post and to read/write comments.

all photos in this post by nathan jurgenson

The role of new, social media in the Occupy protests near Wall Street, around the country and even around the globe is something I’ve written about before. I spent some time at Occupy Wall Street last week and talked to many folks there about technology. The story that emerged is much more complicated than expected. OWS has a more complicated, perhaps even “ironic” relationship with technology than I previous thought and that is often portrayed in the news and in everyday discussions.

It is easy to think of the Occupy protests as a bunch of young people who all blindly utilize Facebook, Twitter, SMS, digital photography and so on. And this is partially true. However, (1) not everyone at Occupy Wall Street is young; and (2), the role of technology is certainly not centered on the new, the high-tech or social media. At OWS, there is a focus on retro and analogue technologies; moving past a cultural fixation on the high-tech, OWS has opened a space for the low-tech.

What I want to think about there is the general Occupy Wall Street culture that has mixed-feelings about new technologies, even electricity itself. I will give examples of the embracing of retro-technology at OWS and consider three overlapping explanations for why this might be the case. I will also make use of some photographs I took while there.

Experiencing Life Through the Logic of Facebook

This was originally posted at my blog Cyborgology – click here to view the original post and to read/write comments.

I should really post a review of this coffee shop. Maybe on Yelp. I could snap a photo of the cool little setup I have going here or tweet about the funny laptop rules at this place. Or I can get meta and type a Facebook update about how I am currently blogging about all of these possibilities to document my experience. While contemplating all of this, Spotify, a music-listening service, published the song I just listened to on Facebook.

Let’s reflect briefly on how we document experience. The first examples I just gave might be called “active sharing” whereas that last example, the Spotify one, highlights how self-documentation is also increasingly passive. And I think this furthers what I call “documentary vision”: the habit of experiencing more and more of life with the awareness of its document-potential.

Much has been made of so-called “frictionless sharing,” the new Facebook feature that automatically publishes updates from partnered sites and services. Sync Facebook with Spotify or the Wall Street Journal and what you listen to or read will be passively published on the new Facebook live-ticker.

This more passive sharing furthers an already established trend: we are increasingly living life under the logic of the Facebook mechanism.