Do Republicans Use Social Media More Passively?

This post originally appeared on Cyborgology – read and comment on the post here.

Many have linked political conservatism with “the authoritarian personality,” which, in part, involves the willingness to view power structures as legitimate, less reluctance to submit to those in authority over you, and an increased tendency to exercise authority over the less powerful. Social media is often seen as counter-authoritarian, however, we also have good evidence that the Web in general, and social media in particular, also replicates existing power structures.

With these different concerns in mind, we might wonder if those with different political orientations use social media for politics in different ways. More specifically, are those on the right, even in a social media environment that permits more expression, voice, and creativity, more likely to submit and follow? Theodore Adorno, pictured above and pioneered work in this line of thought, I think, would predict that Republicans would be more passive, more likely to listen and restate, whereas those on the left would be a bit more likely to create new content.

I post these very brief thoughts (certainly much more would be needed to substantiate the sweeping claims I just made above; this is only a short blog post!) because The Pew Internet in American Life Project just today released some new findings on Social Media and Political Engagement [pdf]. Here are most of the findings: 

Can ‘Americans Elect’ a Wikipedia President?

This was originally posted at my blog Cyborgology – click here to view the original post and to read/write comments. 

PJ Rey and I have been following the 2012 presidential campaign on this blog with social media in mind. We watch as President Obama and the republican contenders try to look social-media-y to garner dollars and votes. However, the social media use has thus far been more astroturfing than grassroots. There have been more social media photo-opts to appear tech-savvy than using the web to fundamentally make politics something that grows from the bottom-up. Presidential politics remain far more like Britannica than Wikipedia.

But this might all change, at least according to Thomas Friedman yesterday in the New York Times. He describes Americans Elect, a non-profit attempting to build an entire presidential campaign from the ground up. This might be our first glimpse of an open and social presidential web-based campaign. From their website,

Americans Elect is the first-ever open nominating process. We’re using the Internet to give every single voter — Democrat, Republican or independent — the power to nominate a presidential ticket in 2012. The people will choose the issues. The people will choose the candidates. And in a secure, online convention next June, the people will make history by putting their choice on the ballot in every state.

Republicans in Congress Tweet More

A lot more.

Thought to be the domain of the political left by some, social media has come to be nearly ubiquitous for both parties. One may even argue that the political right in the U.S. has passed the left. While not a perfect measure, one can look at the number of tweets sent by members of congress. From May 8th to June 8th, 2011, members of congress sent 15,383 tweets. The 232 Republicans sent 10,846 tweets (that’s about 47 tweets per member for this month). The 168 Democrats sent just 4,537 tweets (27 tweets per member). Republicans are tweeting almost twice as much.

What other measures can we look at to compare/contrast the right and left’s usage of social media? Does social media inherently tend to the left or right?

via Mashable.