Presidential Debates: The Social Medium is the Message

This post originally appeared on Cyborgology – read and comment on the post here.

Presidential debates might be the single political event where Marshall McLuhan’s infamous phrase “the medium is the message” rings most true. Candidates know well that content takes the back seat, perhaps even stuffed in the trunk, during these hyper-performative news events. The video above of McLuhan on the Today show analyzing a Ford-Carter debate from 1976 is well worth a watch. The professor’s points still ring provocative this morning after the first Obama-Romney debate of 2012; a debate that treated the Twitter-prosumer as a television-consumer and thoroughly failed the social medium. 

Republicans in Congress Tweet More

A lot more.

Thought to be the domain of the political left by some, social media has come to be nearly ubiquitous for both parties. One may even argue that the political right in the U.S. has passed the left. While not a perfect measure, one can look at the number of tweets sent by members of congress. From May 8th to June 8th, 2011, members of congress sent 15,383 tweets. The 232 Republicans sent 10,846 tweets (that’s about 47 tweets per member for this month). The 168 Democrats sent just 4,537 tweets (27 tweets per member). Republicans are tweeting almost twice as much.

What other measures can we look at to compare/contrast the right and left’s usage of social media? Does social media inherently tend to the left or right?

via Mashable.