In light of the recent Newsweek magazine cover scandal, let’s think for a moment on what a “troll” is and when we should or should not call someone or something a troll. My first reaction to the Islamaphobic cover was “trolling. ignore.” That was the exact wrong reaction.
Trolls, of course, are those who deliberately post inflammatory material in order to disrupt or derail discourse. Declaring something or someone a “troll” is a way of saying that they just want attention. Trolls attempt to disrupt productive communication in an attempt to get noticed. The one thing you need to know to do when this happens: don’t feed the trolls. Don’t. Feed. The. Trolls. It’s good advice. However, because of its mainstream position, I do not think Newsweek is a “troll,” even if it sure as hell is acting like one.