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Yes, even a CGI-filled big-budget glowing Disney spectacle can provide opportunity for theorization. Of the recent Internet-themed blockbusters – namely, Avatar (2009); The Social Network (2010) – Tron: Legacy (2010) best captures the essence of this blog: that the digital and the physical are enmeshed together into an augmented reality.

This seems surprising given that the film is fundamentally about a separate digital world. Indeed, the first Tron (1982) is all about strict a physical-digital dualism and the sequel plays on the same theme: physical person gets trapped in a digital world and attempts to escape. However, Tron: Legacy explores the overlapping of the physical and digital. The story goes that Flynn, the hero from the 1982 film, develops a digital world that does not have the imperfections of its physical counterpart. His grand vision was to gloriously move humanity online. Simultaneously, the beings in the digital world wanted to export their perfection out of the digital world and to colonize the offline world, removing all of its imperfections (that is, us). Flynn comes to realize that enforced perfection (read: Nazism) is unwanted. Instead of a highly controlled and orderly universe, what has to be appreciated is what emerges out of chaos. And it is here that the film makes at least two theoretical statements that are well ahead of most movies and popular conceptions of the digital.

First is the tension between Read More »


by nathanjurgenson

My previous post centered on the implications of Google’s dominance in internet search. However, subsequent major news provides the possibility of a major restructuring of the internet search market. It also has implications on how “flat” and “open” the web really is.

One of the basic things all users of the internet do is search. Search is what makes the abundance of information usable. We assume that our search engine has access to the relevant information on the web. Most of us simply use Google to do this. These last two statements are impacted by recent news that Microsoft and Newscorp are in talks to have Newscorp’s online content (e.g., The Wall Street Journal, The New York Post, The Times of London, The Sun in Britain, etc.) removed from Google and be hosted exclusively on Microsoft’s Bing search engine.

The magnitude of this news becomes clear given some of the possible implications:

1-While Google can well-afford to purchase exclusive content of its own, the very possibility of users having to go to different search engines for different types of searches so drastically changes the face of search that Google’s dominance could be unsettled. Will the users that so far have used Google out of habit continue to do so when they have to think about what engine to use depending on what they are searching for?

2-We may see a search engine arms race, where different engines gobble up different content, spreading information all around and making it far less usable for the rest of us. This creation of barriers to information and access is opposed to Friedman’s “flat world” hypothesis or the idea that “information wants to be free” (hypotheses that sociologists should be skeptical of in the first place). Whether this deal between Microsoft and Newscorp happens or not, we should remember that interested parties want information to remain expensive. ~nathan

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