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Tag Archives: loopt

by nathan jurgenson

Web_2_imageFor many (especially youths and young adults), attempting to quit or never start Facebook is a difficult challenge. We are compelled to document ourselves and our lives online partly because services like Facebook have many benefits, such as keeping up with friends, scheduling gatherings (e.g., protests) and so on. Additionally, and to the point of this post, the digital documentation of ourselves also means that we exist. There is common adage that if something is not on Google, it does not exist. As the world is increasingly digital, this becomes increasingly true. Especially for individuals. One adolescent told her mother, “If you’re not on MySpace, you don’t exist.”

Christopher Lasch’s Culture of Narcissism argues that we are increasingly afraid of being nothing or unimportant so we develop narcissistic impulses to become real. The explosion of new ways to document ourselves online allows new outlets for importance, existence and perhaps even immortality that living only in the material world does not allow. The simple logic is that increased digital documentation of ourselves means increased digital existence. More than just social networking sites, we document ourselves on Twitter, YouTube, Flickr, and even increasingly with services that track, geographically, where one is at all times, often via one’s smart phone (e.g., Loopt, Fire Eagle, Google Latitude, etc).

So what?

Neon_Internet_Cafe_open_24_hoursIn this world where we can document our lives endlessly, we might become fixated on our every behavior. How it will appear to others, how it will help us with our jobs, friends, relationships, etc. Simply, self-presentation is a strategic game. Erving Goffman discussed this using a dramaturgical model where we are like actors on a stage performing ourselves. The new technologies described here mean that more and more areas of our life become part of this perforce because new parts of our lives are now able to be documented (e.g., our every-moment geographic locations). More and more areas of our life are lived subservient to the performance and identity we want to convey.

In this way, a hyper-fixatedness on our own subjectivity to create its own digital simulation (e.g., Facebook) can, to some degree, dictate how we live, becoming like characters on a “reality” show always performing for the camera. With digital documentation technologies we can become increasingly subservient to subjectivity and identity via its documentation if we are seduced by the importance and immortality that digital existence promises. ~nathan

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128px-f_iconsvgBy nathan jurgenson

Mark Zuckerberg (Facebook founder and CEO) said recently at the 2008 Web 2.0 Summit:

“I would expect that next year, people will share twice as much information as they share this year, and [the] next year, they will be sharing twice as much as they did the year before.”

The Web 2.0 summit discusses the user-generated web, and of sociological interest here is that when people are given tools to share information about themselves online, they do, often in intimate detail. The massive popularity of social networking sites like MySpace and Facebook highlight this trend, where millions of users display themselves in what might seem like unnecessary detail. Sites like Flickr and YouTube are updated endlessly with photos and videos illuminating users’ everyday lives. Blogging often takes the form of an online diary or journal, but one that is broadcasted to an almost infinite audience. The increasingly popular micro-blogging tool Twitter allows users to publish constant updates of everything they are doing in granular detail. The iPhone application Loopt does this as well, and also maps where the users are at all times. This is not to even detail a whole additional set of popular self-exhibitionism tools described by The Quantified Self project.

How do we interpret this mass exhibitionism online? Do we celebrate it as the free performance of creative individuality? What else is at play? We can follow the dollars and acknowledge that ‘we’ are, collectively, unpaid workers in building an endlessly detailed database, a digital gold mine of information (note here that Facebook alone is valued at $15 billion dollars as of 2007, precisely due to the data that users donate to the site). ~nathan