I dropped in on artist Jonathan Monaghan‘s studio to discuss his art and how it relates to technology and our contemporary world.
The impetus for my animation “Life Tastes Good” was seeing different depictions of polar bears on television. If they are selling soda, they are having a great time, if they are illustrating climate change, they are dying slow painful deaths. I decided to mix this disparate imagery into a new schizophrenic reality using the same 3d animation tools as those Coke commercials. These alternate digital realities I create in my work are both familiar and alien; playing with our desires, dreams and anxiety.
Jonathan Monaghan’s work is art in the age of hyperreality. Baudrillard offered hyperreality as a bloated, obese and dying environment liquidated of meaning, and here we see the simulated polar bear literally expiring on the screen. Monaghan has turned the simulated polar bear against itself by reintroducing it to the real.
More of Jonathan Monaghan’s work: