Skip navigation

I dropped in on artist Jonathan Monaghan‘s studio to discuss his art and how it relates to technology and our contemporary world.

The impetus for my animation “Life Tastes Good” was seeing different depictions of polar bears on television. If they are selling soda, they are having a great time, if they are illustrating climate change, they are dying slow painful deaths. I decided to mix this disparate imagery into a new schizophrenic reality using the same 3d animation tools as those Coke commercials. These alternate digital realities I create in my work are both familiar and alien; playing with our desires, dreams and anxiety.

Jonathan Monaghan’s work is art in the age of hyperreality. Baudrillard offered hyperreality as a bloated, obese and dying environment liquidated of meaning, and here we see the simulated polar bear literally expiring on the screen. Monaghan has turned the simulated polar bear against itself by reintroducing it to the real.


More of Jonathan Monaghan’s work:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s