All over the news the past few days has been the outing of Facebook for changing its terms of service so that it could keep its user’s data for whatever it pleased for as long as it pleased. Even if the user deleted their account. Next came the vast uproar to this move followed by Facebook’s backtracking, arguing that the wording was harsher than what they would actually do in practice. Under continued pressure, however, Facebook backed down and reverted its terms of service to its previous state before this fiasco.
What the articles I link to above do not highlight is the fact that Facebook always had your data (if you are a user), and continues to have your data. Facebook founder and CEO Mark Zuckerberg says that users “own and control their information”, but what do the terms “own” and “control” mean with respect to Facebook and other similar sites?
The fact remains that Facebook is a company that still hoards its users’ personal information in an attempt to make money. They are building a database -a digital goldmine- from the entirety of one’s profile. In fact, just about everything one does on Facebook is a cell in this ever-expanding database of our lives, identities, and social networks. What real ‘control’ do we have? In what ways do we ‘own’ our data? And perhaps most importantly, in what ways does Facebook own our data? Facebook clearly owns the profit-potential from our online social networking labor. This is a point made before, and all of the events of the past couple of weeks have not changed this. ~nathan