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This was originally posted at my blog Cyborgology – click here to view the original post and to read/write comments. 

PJ Rey and I have been following the 2012 presidential campaign on this blog with social media in mind. We watch as President Obama and the republican contenders try to look social-media-y to garner dollars and votes. However, the social media use has thus far been more astroturfing than grassroots. There have been more social media photo-opts to appear tech-savvy than using the web to fundamentally make politics something that grows from the bottom-up. Presidential politics remain far more like Britannica than Wikipedia.

But this might all change, at least according to Thomas Friedman yesterday in the New York Times. He describes Americans Elect, a non-profit attempting to build an entire presidential campaign from the ground up. This might be our first glimpse of an open and social presidential web-based campaign. From their website,

Americans Elect is the first-ever open nominating process. We’re using the Internet to give every single voter — Democrat, Republican or independent — the power to nominate a presidential ticket in 2012. The people will choose the issues. The people will choose the candidates. And in a secure, online convention next June, the people will make history by putting their choice on the ballot in every state.

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