Shepard Fairey, that designer most famous for creating (stealing?) the iconic Obama image, has designed the cover for the new edition of Marshall McLuhan’s famous book, The Medium is the Massage. Fairey is known for creating art that often makes reference to the way propaganda is used by the powerful to control the masses into obeying. In fact, Fairey’s famous “OBEY” graphic is a reference to John Carpenter’s brilliant 1988 film about consumer culture, They Live (plot: with the help of special sunglasses, advertisements are revealed as actually reading, “obey,” “consume” and so on). Be it advertising, print, television or social media, McLuhan’s points remain important.
“Electrical Information Devices for universal, tyrannical womb-to-tomb surveillance are causing a very serious dilemma between our claim to privacy and the community’s need to know”.